Sainsbury’s — Educating users on their shopping habits
Sainsbury's
Educating users on their shopping habits.
Type
University Project
Year
2020
Deliverables
App
UI/UX
Campaign
Animation
This was a group project where I worked alongside two Animation students. The brief, set by TAB (The App Business), was to make an app so that shoppers at Sainsbury's were made aware of the impact of their food consumption on the climate. We had to; raise awareness, educate, and support shoppers to make long-term behaviour changes.
We chose to design a sustainable food item recommender. It takes the items in your basket and goes through one item at a time to suggest a more sustainable product. The user can then swipe to accept or decline this offer, once the user has chosen all their items, they are shown their updated basket, and how much they have saved the environment.
Alongside this we did a Sainsbury's Go Green campaign to try and target the people that shop in-store.
This shows the part of the app where the user can choose whether to accept or decline the suggested sustainable item.
Users will receive Nectar points based on the swaps they did, and can get a Nectar Green card if they have enough points to receive exclusive sustainable offers.
