Studio Smith — Creating a new visual identity
Studio Smith
Creating a new visual identity.
Type
Design Agency
Year
2022
Deliverables
Branding
Visual identity
Animation
London based design agency, Studio Smith, were looking for a brand new visual identity that represents the passion and energy they create for their clients.
Studio Smith are all about creating engaging experiences for their clients & audiences, so I began this project with the idea to base their brand identity around the 'create' symbol.
The logo development began with the need to show how this agency creates engaging & influential experiences. I chose to use the + symbol, representing the need to create and add to their clients businesses.
I then went on to animate the logo; it starts from nothing building up to its full resolve. This represents the life-cycle of each of their projects.
I was also tasked with creating brand guidelines for further use on websites and media use.
